Primary research on Japan's core gamers, running since 2016. Not resold panel data, not scraped reviews. This survey is the only source.
Gamers Census is primary data collected in recent years from 10,000+ core gamers in Japan annually. We deliver the brand-level numbers and comments behind our articles in a form your team can use for decisions.
All 16 categories, down to the brand
From devices to game titles, esports and media touchpoints. Every category is recorded brand by brand or service by service.
How deep it goes
Below is an example from the analysis console.
Three ways to get the data
Explore share, satisfaction, year-over-year change and open-ended comments yourself in the browser. Professional adds the AI analyst, which answers your questions in conversation.
STATE OF GAMING DEVICES, our yearly review of the device market, bundled with your full brand profile on an annual license. Print- and PDF-ready. Pricing depends on how many categories your brand competes in.
Ready-to-use analysis prepared by data professionals. We can focus on a specific category, brand or device. Cleaned, with naming standardized.
Published articles vs. purchased data
What our free articles include, compared with purchased reports.
| Item | Published articles | Reports |
|---|---|---|
| Respondent attributes (age, gender, prefecture, etc.) | All | All |
| Answers to questions (devices, favorite games, purchase intent, etc.) | Partial | All |
| Recommendation intent (5-point scale) | Partial | All |
| Satisfaction (10-point scale) | Partial | All |
| Rankings by category | Partial | All |
| Totals and percentages per item | Partial | All |
| Charts | Partial | All |
| Open-ended comments | A few quoted | All (full text available) |
| Sorting and cross-analysis (year over year, summaries, etc.) | No | Yes |
What the data is worth, and how to use it
Examples of the decisions it supports.
Strategy
Lay out purchase drivers and your brand's strengths and weak spots side by side with competitors.
Market insight
See how gamers use their gear, how satisfied they are, and what they plan to buy next.
Return on investment
Narrow your target audience and spot high-return titles and creators early.
We consider adding question ideas that benefit the industry at no charge. Custom questions and naming rights (putting your brand name on the survey) can also be discussed, for a limited period before each survey.
Frequently asked questions
We don't have the capacity to analyze this much data.
Order an analysis report. We and our partners analyze the parts you need and deliver them in a clear format, including qualitative analysis of tens of thousands of comments.
How may we use the data?
Purchased data and reports are for internal use by the purchasing company. If you want to use them outside your company, for example quoting or sharing them in client proposals, a separate secondary-use license covers that. See the data terms of use (Japanese) for details.
What formats do you deliver in?
Google Sheets, Excel, PowerPoint or PDF. Tell us which you prefer.
How much does it cost?
Pricing depends on the number of categories, the depth of analysis and how you will use the data, so we quote per request. For the analysis console, see plans.
Purchased data excludes personally identifiable information, duplicate responses and invalid entries. Please do not publish, reproduce or transfer it beyond the scope of quotation. Our report analysis uses AI for accurate estimation and classification. See the citation guidelines and the data terms of use (Japanese) for details.